BEHAUL began with a very human story. Its founders, a husband and wife, went through times when life felt heavy. Days were filled with pressure and noise, and in all the rushing they almost forgot how to breathe, how to simply be. Somewhere along the way, they realized something simple but powerful. Life is not only about holding on or proving oneself. It is about pausing, accepting who we are, and cherishing the little things that truly nourish us. A warm cup of tea. A smile that calms the heart. A quiet moment of stillness. From this realization, BEHAUL was created. The name comes from “Behold” and “Haul”. Behold means to stop and truly see yourself in the present. Haul is about gathering and carrying the pieces of life that matter most: love, joy, comfort, belonging, and the quiet strength that grows with time. At the heart of BEHAUL is a simple belief: Be U-tiful = Be You, Bloom Beautifully. To live as your most natural self, and to let the present moment bloom softly, fully, beautifully, just as it is. This is what we call a Be U-tiful Day. A day not defined by perfection, but by ease, acceptance, and the beauty that rises naturally from ordinary living. BEHAUL is your gentle companion. It stays with you in the moments that matter: when you are cooking dinner for your family, tidying the house on a busy afternoon, sharing laughter on a picnic, strolling through the evening market, or watching the sky turn gold by the sea. In these ordinary yet tender moments, BEHAUL reminds you that each one is part of your Be U-tiful Day.